The Impacts Of A Cherokee Story Trail Of Tears - 920 Words

A Cherokee Story: Trail of Tears One of the major atrocities early in the United States (US) expansion came after President Andrew Jackson approved of and signed the Indian Removal Act in 1830. This document set the foundation for what would be known as the Trail of Tears. The Trail of Tears was the forceful relocation of give main Native American tribes from their eastern lands, to newly established territories located west of the Mississippi River (Dwyer, 2014, p. 33). After researching the Trail of Tears’ impact to the five major Native American tribes, it is easy to see themes such as assimilation, racism, poverty, ethnocentrism, bias, cultural relativity and prejudice within this event. Early in America’s history, interactions†¦show more content†¦35). This document’s intentions showed how little the US government valued the importance of Native Americans. While the government set its bias plan in motion, it was up to tribes to resist forceful e vacuations. US soldiers fueled by racism and prejudice, forced the Cherokee west (Dwyer, 2014, p. 37). This began the final tribe’s relocation, the Cherokee. The Cherokee explained that it was common to see US soldiers sacking graves and removing objects of financial value from corpses along what they called, â€Å"The Place Where We Cried† (Dwyer, 2014, p. 37). This was the most blatant form of bias, racism and prejudice during the Trail of Tears. This behavior continued, but eventually created additional pain and suffering for Native Americans making this death defying journey. Extreme conditions of poverty were created. Prior to relocation, Native Americans thrived by living off of the land and traded goods within their tribes. They had their own local government which had rules based on their beliefs. This created the best possible chance of survival and was the cultural norm for many years prior to European settlers’ influence in the 1600’s. Native Americans departed their lands with promises of ample clothing, food and shelter prior to the Trail of Tears. Immediately upon departure, these promises were not honored. Sadly, there were not enough horses, suitable boats or wagons provided to ensure safe travels (Dwyer, 2014, p.Show MoreRelatedThe Trail Of Tears : The Rise And Fall Of The Cherokee Nation1106 Words   |  5 PagesAmericans have at least some vague image of the Trail of Tears, but not very many know of the events that led to that tragic removal of several thousand Indians from their homeland. Indian lands were held hostage by the states and the federal government, and Indians had to agree to removal to preserve their identity as tribes. Trail of Tears is an excellent snapshot of a particular situation and will be eye opening to those who are not familiar with the story of the southern tribes and their interactionsRead MoreThe Trail Of Tears : The Rise And Fall Of The Cherokee Nation1315 Words   |  6 P agesAmericans have at least some vague understanding of the Trail of Tears, but not many know about the events that led to that tragic removal of thousands of Indians from their homeland. Indian lands were held hostage by the states and the federal government. The Indians had to agree to removal to maintain their tribe identities. Trail of Tears is an excellent example of a particular situation and will be eye opening to those who are not familiar with the story of the southern tribes and their interactions withRead MoreThe Importance of Language in Pushing the Bear1201 Words   |  5 PagesThe usage of the Cherokee syllabary throughout Diane Glancy’s novel Pushing the Bear is significant because it expresses the importance of maintaining Cherokee cultural ideals as protest towards the United States government. The nine-hundred mile, four month journey that the Southeastern Cherokee tribes were forced to make in the winter of 1838 threatened to wipe out an entire culture. On the journey, approximately four thousand people lost their lives. As this harrowing story is portrayed in theRead MoreNative American Cherokee Tribe : Native Americans916 Words   |  4 PagesNative American Cherokee Tribe Native Americans have been around for centuries. They were some of the first people to ever come to America. 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Honestly, Columbus was the first one to start chippingRead MoreThe Systematic Destruction of the Native American Nations in the 1830s1887 Words   |  8 Pagesof the Mississippi. The government came up with many reasons that the Native Americans had to move. Those tribes that did not move voluntarily were forcefully relocated from their ancestral lands. This forced move would later be known as The Trail of Tears. The American government came up with many reasons that the Native American peoples needed to move west of the Mississippi. Many Easterners felt that the move would protect Native American culture.1 Many Indians tried to assimilate into theRead MoreNative Americans And Native American Nations1418 Words   |  6 Pagesdescribed as including 50 percent of the diversity that exists in this country. This diversity among Native American nations is illustrated by 250 languages and more than 500 tribes. One of these tribes is called the Cherokee Indians and this research paper is going to deal with them. Cherokee were probably the most acculturated Indians in the nineteenth century. They were one of the first Indian groups to successfully transform their aboriginal landscape into a new cultural landscape that sometimes surpassedRead MoreLanguage : A Key Element Essay1584 Words   |  7 PagesLanguage: a key element to any society. Inside of a language there is a whole network of stories, living tales that pass through generations of families, a rich history that cannot be destroyed, only forgotten. The language, the structure of a society, is dissipating into the past. Communication, the glue which holds a society together, is being lost to the diminishing numbers of Native Americans due to the influence of colonization and government policies. Endangerment of languages exist acrossRead MoreManifest Destiny1327 Words   |  6 PagesWyoming1. Manifest Destiny and the laws and policies created to support the idea, had many negative social impacts on the Native Americans. Clearly, there was a need for their land as people moved westward but the Indians suffered. President Jackson planned to take over most, if not all, Indian land whether the Indians liked it or not. According to Chief John Ridge in 1826, the Cherokee Nation was completely surrounded by Tennessee, Carolina, Alabama, Georgia and the Creek Nation. He was not happyRead MoreRacism and The Cherokee Essay2630 Words   |  11 Pagesbetween Native Americans and European colonizers (in North America, but also in South America) and later against Americans or the Federal government. However, Indians and Europeans also had peaceful relationships. For instance, the fur trade had a huge impact in the relationships between French and Algonquians because â€Å"gifts created peace and a sort of conditional friendship between potentially hostile persons or groups† (W hite). People usually remember only one aspect of the peaceful relationship between

Benefits of the Jewish Chicken Soup - 606 Words

Food is only one aspect of cultural tradition, but it is probably one of the most prevalent. Because of the significance of food in our lives, many ethnic and religious groups incorporate it into special occasions. Funerals, weddings, birthdays, festivals, fairs, political holidays and religious celebrations would all loose a bit of their sparkle without the pleasure of food. Various foods are given symbolic and even transformative connotations. This is a universal truth in most cultures. A very popular food with cultural significance is chicken soup. It is prepared very differently in different cultures. From Mexicos chili-spiked sopa de Fideos, to Chinas gingery QiguoJi, cultures have a love affair with chicken in a pot. In Bulgaria, chicken soup is often seasoned with lemon juice or vinegar. The Taiwan-style of chicken soup includes dried jujube fruits, tea, and other various herbs. The Columbian version of is called ajiaco and includes sweet corn, several types of potatoes, avocado, capers, an herb called guascas, and a dollop of cream. Polish chicken soup is commonly served with fine noodles and sometimes a ground almond broth called rosè ´ ¸Ã¨â€°â€š. In the United States and Canada, chicken soup often has noodles or rice. The Campbell Soup Company coined the phrase chicken noodle soup in the 1930s and it has endured to this day. While no single culture can claim chicken soup as exclusively its own, chicken soup is a traditional dish of the Jewish kitchen. No Shabbat,Show MoreRelatedEvery country has its own special features and facts, and we can learn more about these things from2000 Words   |  8 Pagesagriculture has continuously improved and it is the biggest component of the country’s economic system. Ukraine has the second largest acreage farmland in Europe after Russia with total a total of 41.5 million hectares of farming acres. Ukraine to benefit from a favorable climate and good quality soil. Ukraine is the largest supplier of energy in Russia. In 2007, Ukraine exported some US$47 billion worth of goods led by ferrous and non-ferrous metals, fuel and petroleum products, chemicals, machineryRead MoreHow Does Medical Factors Affect Diet2037 Words   |  9 Pageswaste products that must be removed from the blood by the kidneys. Eating more protein then the body needs may put an extra burden on the kidneys and cause kidney function to decline faster’. The kind of proteins a child can eat are turkey, chicken, meat soups and small amounts of fish however some GPs say that children who do not get enough protein can lead to bad growth of muscles and repairs for later life. Furthermore, there three types of minerals a child needs who has CKD and they are potassiumRead MoreEssay on The Religions, Holidays, Festivals, and Food of Germany1758 Words   |  8 Pagesbecame Protestants while the southern part of Germany remained Roman Catholic (151). The next religious movemen t came when Adolph Hitler came into power over Germany. About 560,000 Jewish people abided in Germany before Hitler took over (151). However, this number rapidly dwindled when the majority of the Jewish population was either killed, placed into concentration camps, or emigrated to another country. Currently, only 70,000 Jews live in Germany (151). Their rights are now protected on accountRead MoreFood in Italy4322 Words   |  18 Pagesfats, fruits, vegetables, proteins and dairy, comparing differences that exist from one region to another and the connection between diet and the domestic capacity to provide the necessary ingredients. This paper will go on to discuss the health benefits of the Italian Mediterranean diet and what the country has done to sustain it. Figure 1: Regional Map of Italy Source: Kostioukovitch, E. (2009). Why Italians love to talk about food. New York: Farrar, Straus and Giroux, p. ix. Copyright 2009 byRead MoreEssay on Mcdonalds in Vietnam4753 Words   |  20 Pages‘Halal’ menus and they observed the Islamic laws for preparing food. In Japan, McDonald’s brand name was changed to Makudonaldo to make the pronunciation easy for the Japanese consumers. In Israel, McDonald’s were closed on Saturdays to observe the Jewish Sabbath Day; restaurants did not serve dairy products; Big Macs were served without cheese in most outlets. McDonald’s catered for the vegetarians in India by serving the McNuggets; it also served Maharaja Mac to some religious communities in thatRead MoreBelgium Cultural Analysis Essay4639 Words   |  19 Pagesincome must be declared. Municipal taxes are payable at 7% of total income tax payable. There is no capital gains tax, except for certain types of sale of Belgian property. Expatriates who benefit from the non-residents special tax regime cannot invoke double taxation agreements because they only apply for the benefit of Belgian residents. 5. Role of Local Government - Each of the provinces has a council of 50 to 90 members elected for four-year terms by direct suffrage and empoweredRead MoreInfluence of Immigration on the American Culture and Language14362 Words   |  58 PagesS. Since the 1960s, more and more people have fled the poverty and wars in Asia and Latin America in the hope of finding a better life in the United States. But all in all, the heritage of immigrants and immigration has brought enormous benefits to America. 1.3. The Importance of Religious Beliefs – â€Å"One Nation under God† The immigrants who first came to America from countries all over the world brought a variety of religions. 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There was fried chicken (the breast of which the hunchback took on his own plate), mashed rootabeggars, collard greens, and hot, pale golden, sweet potatoes. Miss Amelia ate slowly and with the relish of a farm hand. She sat with both elbows on the table, bent over the plateRead MoreLogical Reasoning189930 Words   |  760 Pagespoint is to make your decision on the basis of a serious attempt to assess the relevant evidence. You did this when you paid attention to probabilities and consequences—you weighed the pros and cons—of going or staying. That is, you weighed the benefits and drawbacks. Heres a picture above of what to do. Think of a balance scale in which objects can be placed on either side of the scale. Put the pros on one side and the cons on the other, but assess each one by its significance or weight

Anne Rice A Fascinating Story Essay Example For Students

Anne Rice: A Fascinating Story Essay Because of her fascination with the supernatural, her life in New Orleans, and her daughters death, Anne Rice exhibits powerful and dark emotions in her writings. Anne Rices family life was not always a happy one. Her family was one of the lower middle class, struggling to make it. Katherine, her mother, became stressed over keeping a household and took to drinking. Ramsland, 41 Annes mom continued this habit throughout her life. I feel that this drinking had a major effect on Annes writing style. Annes books are full of vivid detail. They are written as if they were seen through the eyes of a drunk. Lamz 2 Annes mother continued drinking until the day of her death in 1956. (Ramsland, 383) Katherines death hit her daughter very hard. Since her mother had died, Anne had to become a mother to her two younger sisters, Tamara and Karen. Anne hated to assume this role and looked for a way out. Her father gave this to her in the form of St. Joseph Academy, a boarding school. (Ramsland, 53) This was not a very good solution considering how much Anne hated the school. She cried every night for about a year, and would later write about her experiences an a novel, The Witching Hour. When Anne became sixteen her father remarried. Howard(Annes father) and his new wife, Dorothy, decided to move to Texas to follow Howards work. This decision shocked Anne and she was very opposed; the move still took place. At her new school, Anne met a boy named Stan Rice. Stan was very involved with poetry and he and Anne instantly hit it off. Stan had an influence on Anne like no other person had. He was the first boy she kissed which was an experience she wrote about in Lamz 3 her second novel, The Feast of All Saints- here is the excerpt. (Ramsland, 60) Richard had kissed Marie and she had never felt a sensation akin to what shed experienced when he was holding her lightly, gently, as if he might break her, in his arms. His hands had spread out firmly against her back, pressing her to his chest so that the buttons of his frock coat had touched her breasts. And when that had happened, a shock had passed through her, so keenly pleasurable that she had let her head fall back, her lips apart, and felt that shocks consummation in one shuddering instant as his lips pressed against hers. . . She had been obliterated in that instant, everything she had ever been taught had been obliterated, all that she was before had simply gone away. In 1961 Stan proposed to Anne by telegram. She accepted, and on October fourteenth they were married. (Ramsland, 383) Anne and Stan began experimenting with drugs as a way to express emotions Lamz 4 more fully, and to appreciate themselves more. Anne shows this new outlook on life (that of being high) as a way to experience things like none other. Such an experience is the way a vampire first sees the world when he becomes a vampire. Here is an outtake of Interview With the Vampire that shows this new vision. (Ramsland, 96) It was as if I had only just been able to see colors and shapes for the first time. I was so enthralled with the buttons on Lestats black coat that I looked at nothing else for a long time. . . When I saw the moon on the flagstones, I became so enamored with it that I must have spent over an hour there . . . and with my awakened senses, I had to preside over the death of my body . . . I simply regret I was not more attentive to the process. Essay About RacismThis excerpt is the way the main character in Interview With the Vampire, Louis, sees the world through his Vampire Eyes. After smoking marijuana and experimenting with LSD for about a year Anne had a disturbing vision. She began wondering what happens when a person dies and if that person knows they are dead. Lamz 5 (Ramsland, 100) She was on the verge of insanity for several months, but recovered by not using drugs. She started a new job and her life improved, then she became pregnant.(Ramsland, 103) Anne was very happy about becoming pregnant, and looked forward to becoming a mother. Her daughter was born Michele .

Biometric System at Blackadder Recruitment-Free-Samples for Students

Question: Discuss about the Biometric System at Blackadder Recruitment. Answer: About the organization Blackadder Recruitment is a Sydney based recruitment firm. They are known in the industry for providing best manpower services across industries. At this point of time, the organization is using the old register method to record the attendance of the employees. With increasing number of employees, this is becoming a difficult task for the HR as well as the payroll department to record the in-time, out-time, leaves and half-day work of the employees. Due to this, the HR team at Blackadder recruitment has proposed to implement automated system (Blackadder Recruitment 2018). Plan and implement administrative systems About the administrative system Blackadder recruitment would be implementing biometric system to record the attendance. The biometric system would be directly linked to the payroll software. This will help the HR department to track the attendance of employees efficiently and also the salaries can be processed accordingly. Need of this system Initially, the team size of the organization was just 12 employees and hence, the HR department was easily able to manage the attendance, in-time and out-time of all the employees, but now, the team size has increased to 60 and it is expected to increase more with acquisition of new clients. To have a proper system in place, the organization should implement biometric system. The employees will swipe their finger as and when they walk-in or walk-out and hence, attendance tracking would become easy and at the same time, the employees cannot cheat. The system can accommodate up to 3000 employees and hence, the organization can implement this once and it. The cost of the system is $5000 to $7000 and this is a one-time investment. The maintenance can be easily taken care by the existing IT department in the organization (Oh 2013). Blackadder recruitment can consider the below two organizations for the implementation of biometric system. PeopleKey They are known in the industry for solutions that they provide with regards to time and attendance. They provide wide range of services and hence, in the near future, Blackadder recruitment can also expand the services with them (PeopleKey 2018). Biometix This organization has been in the industry since 1998. They have proven their capability with big companies with huge manpower. Apart from finger recognition, they also provide options like face recognition so that the genuineness of data is not compromised at any cost (Biometix 2018). Quotation PeopleKey and Biometix have shared their quotation with the HR department at Blackadder recruitment. The organization will have to make a sound decision based on their requirement. Cost/Features PeopleKey Biometix Product Finger recognition $5000 $4500 Product Face recognition NA $2500 Implementation $1000 $600 Maintenance (Quarterly) $1500 $1800 Upgrade (as and when new feature comes up) Free $1200 Training to employees Free $200 Suitable vendor After much thought and consideration, the organization decided to proceed with PeopleKey and few of the reasons are discussed below. The cost of Biometix is more than that of PoepleKey, considering the fact that they would be charging a fee for upgrading the product and training the employee. Blackadder recruitment may look for facial recognition feature at a later point of time, which is currently not provided by PeopleKey, but they would be soon introducing the feature and they would include it in the biometric with a fees of $1000, against $2500 demanded by Biometix In the near future, the organization may plan to automate the complete payroll and these services are provided by PeopleKey. The complete process can be easily integrated with biometric. Finally, the team at PeopleKey would be handholding the IT department through the implementation process and at the same time, they will also train the employees (Mallya 2014). Implementation strategies It is merely impossible for the HR department to implement the system all alone. All the team leads and managers would be called for the implementation and they would be communicated about the problems that the HR department is facing due to the register method which is currently used to record attendance. The employees are forging their in-time and out-time and also their leave record. The team leads and managers will accept to the fact that this is creating an impact on their productivity as well (McGorry 2015). All the team leads will communicate to their respective team about the implementation of new biometric system and also the advantages of the same. In the meantime, a team from PeopleKey would meet up with the employees to understand their queries and sort it. There are possibilities that the system may be down sometimes and may not record the attendance so in such situations, this can be rectified by the HR team so this training was also provided to them. The HR department communicated to employees about the problem with the old system and the benefits that they would reap by implementation of this. The organization will be paying overtime bonus to employees as an incentive and this motivated the employees to accept the change with open arms (King 2015). Implementation Plan An implementation plan would ensure that the system is implemented successfully and it is as follows: - Communication to managers and team leads about the implementation of the system Team leads sharing this information with the employees Formal introduction of the system, by the HR head, to the employees IT professional would be trained to maintain the system and also solve technical glitches The HR department would be trained to do regularization from the backend PeopleKey team would train the employees on the usage of the system (Ketelhohn 2015). Procedure for usage of the system All the employees in the organization will have to follow the below procedure for usage of the system. Every employee will have to register their finger in the biometric system. For doing the same, they need get in touch with the IT department. Once done, every employee will use this for recording their attendance. Every time they walk-in or walk-out, they need to swipe their fingers. Employee needs to check their attendance data on the companys portal on weekly basis. If they swipe is not recorded due to system error or missed swipe then they need to drop an email to their manager, seek approval and share the same with the HR department. Accordingly, the data would be rectified by the HR team from the backend. Communication to employees All the employees in the organization should be involved in implementation process and hence, the below communication would be shared with the employees. We are growing and its proud feeling for each of us. With growth, the organizations dependence on technology grows. To fulfill our requirement, we are implementing a biometric system for the purpose of recording the attendance. For the same, you need to meet up with the IT department to register your fingerprint. Once your fingerprint is registered, you just need to swipe your finger in the biometric system rather than that of being dependent on the old register method (Javalgi 2013). Training and support to staff All the employees in the organization will be trained by the PeopleKey officials on how to use the system, the advantages and also the benefits that other similar organizations have found with the usage of this biometric. The IT employees in the organization will be hand holded for the first 2 months while they do the registration, this will make them feel confident. Similarly, the HR department will also be trained to make modifications from the backend. If there are any technical glitches, the IT or HR department can raise a service request on the portal and the same would be addressed by the concerned person in maximum of 48 working hours (Huggins 2015). Risk with implementation of biometric system and also the risk management plan Risks associated with implementation of this biometric system and also the risk management plans are as follows. Risk Risk management plan Demotivation among employees as they may feel that the management doesnt trust them The management will explain the concern that the HR department and the payroll department is facing due to the manual way of attendance recording The employees will be paid overtime whenever they work for long hours If the employee wants to leave 2 hours early for personal work or due to no work in office then the manager can approve the same and no salary would be deducted for the same There are possibilities that the system may not work due to technical glitches or power concern The employees will have to record attendance in the register for few days The attendance record would be updated by the HR department from the The IT department would be trained to address the technical glitches so that the dependency on PeopleKey technicians can be reduced to a great extent (Hiziroglu 2013). Monitoring the new administrative system Criteria to monitor performance The criteria to monitor the performance of the system are as follows: - Time and efforts put in by the HR and payroll department to process employee salary The employees work timings The overtime bonus earned by the employees To ensure that the system is safe, the registration rights would be present with the IT department alone. Similarly, the right to rectify in-time and out-time in the system would lie with the HR alone. These credentials will not be shared with anyone else. Changing needs of the business Blackadder recruitment is growing continuously and hence, the organization would be soon implementing payroll software. At that point of time, the attendance software would be synced with the payroll software. The attendance will directly move to the payroll system so that the manual work can be reduced to a great extent. The biometric system is already synced to the existing intranet and it is capable enough to hold the attendance record of 3 years. To be on the safer side, the attendance of all employees would be recorded in the file on monthly basis (Hemphill 2013). Monitoring report and the change in business With the implementation of biometric system, the below aspects of business has improved. Employee satisfaction due to overtime pay Delay in salary is stopped as the HR department retrieves the readily available data. The employees attendance has improved as absence would lead to salary deduction The changing business needs which needs to be addressed by the management are as follows: - Implementation of facial recognition Implementation of payroll software Allowing the employees to regularize attendance rather than being dependent on the HR Merging the biometric with leave management system To start with, the management should allow the employees to regularize their attendance (Herciu 2013). Communication of change in system The communication that would be shared with the employees is as follows: - The employees can regularize their attendance rather than sharing an email request to the manager and then the HR. Please visit the companys portal, login and click on regularize option. Over here, you will see your existing time and you can enter the new time. Once done, click on submit. This would go to your manager for approval. Once approved, the revised time would be visible on your portal (Hunseok 2013). Mode of training The HR department will give face-to-face training to all employees so that they can understand the regularization process. After that, a video would be recorded and this video would be shared with all the employees so that they can view it, as and when required. Conclusion The implementation of biometric system at Blackadder recruitment will help the employees to view their actual attendance at all point of time. The payroll department can also easily complete the payroll without any errors. References Blackadder Recruitment, 2018, Multi Specialist, Cross Sector, Viewed on March 14, 2018, https://blackadder.com.au Biometix, 2018, Consult, Viewed on March 14, 2018, https://www.biometix.com/consult/ Hunseok, O, 2013, How can we assess and evaluate the competitive advantage of a countrys human resource development system? Asia Pacific Education Review, vol. 14, no. 2, pp. 151-159 Herciu, M, 2013, Measuring international competitiveness of Romania by using porters diamond and revealed comparative advantage, Procedia Economics and Finance, vol. 6, pp. 273-279 Hemphill, T, 2013, Chinas National Champions: The evolution of a National industrial policy or a new era of economic protectionism? Thunderbird International Business Review, vol. 55, no. 2, pp. 193-212 Hiziroglu, M, 2013, An investigation on competitiveness in services: Turkey versus European Union, Journal of Economic studies, vol. 40, no. 6, pp. 775-793 Huggins, R, 2015, The competitive advantage of nations: origins and journey, Competitiveness review, vol. 25, no. 5, pp. 458-47 Javalgi, R, 2013, Strategies for sustaining the edge in offshore outsourcing of service: the case of India, Journal of Business Industrial marketing, vol. 28, no. 6, pp. 475-486 Ketelhohn, N, 2015, The central American Competitiveness initiative, Competitiveness Review, vol. 25, 25, no. 5, pp. 555-570 King, K, 2015, A disadvantaged advantage of walkability: findings from socioeconomic and geographical analysis of national built environment data in the United States, American journal of epidemiology, vol. 181, no. 1, pp. 17-25 Mallya, S, 2014, Block Building Corporate and Nations: Global Strategy, SCMS Journal of Indian Management, vol. 11, no. 2, pp. 11-19 McGorry, P, 2015, Australian early psychosis research network: National collaboration, international competitive advantage, vol. 202, no. 4, pp. 170-178 Oh, H, 2013, Comparative analysis of OECD member countries comparative advantage in National Human Resource development system, Asia Pacific Education Review, vol. 14, no. 2, pp. 189-208 PeopleKey, 2018, Time and Attendance, Viewed on March 14, 2018, https://www.peoplekey.com/time-attendance/

Rainy Season in the Tropics free essay sample

This painting, as well as his other ones, makes you want to step into it and explore that part of the world for yourself. What drew me to this painting was the halo in the open sky, and as youre looking at the painting, youre looking down at the whole valley. You can see the forest, the canon, the misty water fall and the explorers on the trail. To me, it makes me wonder what it would be like, to be exploring that beautiful place. The birds eye view, Frederic Edwin Chuch, gives you just draws you in because you can see the valley as if you are really there. Theres a mixture of gray and dull colors along with a dark green forest.I think the primary concern of the painting would be the misty waterfall and canyon that catches are attention first. Along side of that is the dark green forest with explorers heading off into the unknown of the jungle. We will write a custom essay sample on Rainy Season in the Tropics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The visual weight of the explorers make the composition of the painting very balanced because theyre wearing shades of red and blue, and surrounding them are dark spots of the forest and vast spaces of the sky and valley. My favorite part of this painting is the Halo. The halo shows the viewers the beauty of nature, and its right in the middle. It stretches across the painting connecting the two together.The halo is a curved line, and it shows naturalism which is exactly what this painting is about. The colors of the Halo brings the painting to life. I think that Church is attentive to detail because he added all of the seven colors of the rainbow into a very thin halo and its at its brightest in the middle of the rainbow and slowly fades away and blends in with the blue sky. Just like the dynamic of nature, when you see a rainbow fade away, you just see the beautiful rain out sky. They way he blended the rainbow with the sky and the mist makes it look so realistic and alive with nature.

Concerns of a Global Company and Human Resources †Management Essay

Concerns of a Global Company and Human Resources – Management Essay Free Online Research Papers Concerns of a Global Company and Human Resources Management Essay Introduction In this high competitive environment, a multinational company must have global perspective and international knowledge in order to keep competitive advantage.(Babara et al., 1995).So expatriate performance management is very important for the success of multinational enterprises( MNEs). But the management of international companies look like more critical than domestic companies (Tung, 1984). Most people have less understanding of expatriate employees management than other employees.(Dowling et al.,1999,Tung, 1998). In this situation, more research about how to improve the performance management of international employees is necessary for all MNEs. Hence, in this study, we focus on performance management and performance appraisal of international employees. When people trying to make a decision about expatriate performance, several factors are very important for their consideration. These facts including compensation package, nature of expatriate job, host environment and culture adjustment.(Peter J. Denice W.,2004) Compensation When expatriate employees trying to accept the posting, they will think predictable financial benefits, the career progression potential related with the assignment (Peter Denice 2004). Therefore the compensation package is one of the most important factors that affect expatriates’ decision (Barnch, 2004). As discussed before, successful expatriates can lead the competitive advantage for the global organization in today’s exceeding competitive market. So compensation of expatriates is one of important component in the efficacity of MNEs (Lowe et al., 2000) In this research, we analyse this part from two orientations: â€Å"how† and â€Å"why† of expatriate compensation (Robert et al.) â€Å"To keep employees whole† is the goal of expatriate compensation (Omig,1999, p40). In order to maintain expatriates’ feeling â€Å"wholeness†, organizations need to consider following factors (Robert et al.) a. host country market cost of living Scholars suggest that cost of living in the host country is the greatest impact on expatriate compensation (Frazee, 1998b, Overman, 2000). Also housing, children’s education, and healthcare costs are the details need to be discussed when people considering the cost of living in the host country (Robert et al). For example, an expatriate family leaves their own country American and move to Japan. Maybe their home used to be a big house located in a quite suburb. But now their rooms are small apartment stated in central area in Tokyo. It will be a big changing for them and it is very hard for these family members to start their new life. (Omig,1999). Also expatriate employee can not do his(her) assignment very well. In order to make sure expatriates’ working quality, compensation package should include the detail about housing change, introduce the new environment, list advantage and disadvantage of these changing. Then expatriates know what will happen in the future and also they can do lots of prepare to adopt the new home. Then about healthcare, healthcare is also one of important factors of compensation package according the research by Frazee (1998a).Lots of international company have different insurer between home country and expatriate. For instance, the expatriate worked in Hong Kong, while the insurer is Australian .In this situation, normally the claims document is finished in Chinese. But it is so inconvenient for the Australian headquarters reading this work. It should be translated and will take a long time (Franzee, 1998a). So these days, some enterprises contracting with insurance company which have special plan for expatriates. These plans including special progress to deal with expatriates’ claim more quickly than normal insurance company (Robert et al.) In addition, researcher indicates there are two main approaches to developing international compensation: the Going Rate Approach and the Balance Sheet Approach.(Peter Denice, 2004) Firstly, the Going Rate Approach is simple and easy to understand .But it can be easily variation between same nationality expatriates in different locations. For example, Towers Perrin make a survey about the compensation for CEOs: â€Å" USA: US$ 1932580 Argentina: US$ 879068 Canada: US$ 787060 China(Hong Kong SAR): US$736599 UK : US$668526 Singapore: US$645740 Italy: US$ 600319 Australian: US$546914 Secondly, there are more than 85 percent of organizations use the Balance Sheet Approach from the research (Overman, 2000; Wentland , 2003). â€Å"The Balance Sheet Approach provide equity between expatriates of the same nationality† and it is easy to communicate (Peter Denice 2004). Furthermore, the balance sheet approach help to â€Å"provide equivalent purchasing power abroad†(Overman, 2000, p88) Nature of the expatriate job The nature of the expatriate job is very important for the whole expatriate management system (Tahvanainen,2000). Expatriate employees want to achieve different tasks based on the different nature of their job(His-An Shih et al.,2003). This also means â€Å"expatriate performance appraisal should according to the nature of the expatriate mission† (His-An Shih et al.,2003). The difficult part for the expatriate manager is that the nature of their job is defined by their home country, but performed in host country (Peter Denice 2004). Especially when the expatriate need to complete important tasks and stay at host country for long time, the host country manager will be involved more in the expatriate objects’ decision (Tahvanainen, 2000). Scholars do some research about expatriates of four information technology industry who worked in Taiwan. They found different nature of the expatriate’s mission related to different goal-setting arrangement. Hitachi(Japan), Philips(Dutch), Samsung(Korea) use the same way: the host country manager approbate the goals set by expatriates (His-An Shih et al.,2003). â€Å" I need to set my own work goals every six months and discuss them with my direct supervisor here (Philip).† â€Å" We have to set our own performance goals and get our(host) manager’s approved?(Samsung)†. But Applied Materials Taiwan’s expatriates set their performance after they satisfied their clients. â€Å" We are also evaluated by our clients for instance, part of my performance goals is decided jointly by my boss and my client firm’s executives(AMT)† (His-An Shih et al.,2003). These findings provides hypothetic support to EPM model which suggested by Tchvanciner(1998). And this model can help MNEs improve their global management to get competitive advantage. Culture adjustment From past experience, hard to accept the new environment and difficult to operate effectively are main problems for most expatriates (Brewster and Harries, 1999). Pre-departure training, like language and sensitive training is very important for improving expatriates’ culture awareness and cross-culture suitability (Dowling et al., 1999). However, lots multinationals’ cross-culture training is not enough. Some are insufficient, some are incomplete ( Brewster,1995; Waxin et al.,1997, Selmer, 2000). Why these things happen? Because it’s very hard to evaluate the effectiveness of such training (Marie-France Waxin et al) Teaching expatriate employees from one culture to coordinate with people of another culture is the goal of cross-culture training (Brislin and Peterson, 1986; Mendenhall and Oddou, 1991) For example, these days more and more multinational companies enter Chinese market. There is one crucial reason decide success or failure of multinational enterprise. This reason is culture difference (zhuang, 2003) Scholars suggest expatiates managers should pay attention to two aspects, â€Å"how to handle culture difference, how to effectively communicate with staff members.†(Yuan qiang, zhou et al.,) Also there are some research about one American company and one European company conduct in China. The American company believes training is a good way to make expatriate employees recognize the host country culture and communication is useful to reduce the gap of difference. The European company considers culture fusing by training and providing opportunities, like business travels and making people appreciate different cultures. Communication is the most useful way to deal with the misunderstanding problems between expatriate managers and local staffs (Yuan qiang, zhou et al.,). Both of these companies have common sense on the culture identification. They all believe culture identification should be realized through training and daily influence ((Yuan qiang, zhou et al.,). Also some global company offer extensive pre-departure training, such as culture awareness programs: â€Å" I attend Chinese classes three months before my assignment here (Samsung manager) In conclusion, researches show cross-culture training already has positive effect on culture adjustment. Performance appraisal of international employees After we discussed the variables influence performance , now we will focus on research about expatriate managers’ performance appraisal (Peter Denice, 2004). It include performance criteria, issues surrounding the use of multiple raters, methods and use of performance appraisal (Peter W.et al.) Performance criteria Criteria should be balanced between â€Å" achievement in relation to objectives, behaviour on the job as it relates to performance and day to day effectiveness† (Armstrong, 1994,p93). â€Å"Achievements in relation to objectives† represents by â€Å"hard† criteria. How such criteria be determined? Scholars suggest returned expatriates should be involved in developing the appropriate criteria (Peter W. et al.). Furthermore, this action should occur every five years. Otherwise the performance evaluation criteria will not make sure to remain current with the overseas environment (Peter W. et al.). Day to day effectiveness is more difficult to measure the expatriate manager (Black et al.,1999). So people call it â€Å"soft† criteria. Normally, â€Å" soft† criteria tend to be like leadership style or interpersonal skills (Peter Denice, 2004). For example, an American company expatriates work in India. They should choose odd or erratic demands for delivery in order to follow India’s culture. But no one notice this, in this situation, the US suppliers can’t operate the right way. So there should be an interview ask returned expatriate about the technical nature of their work which related to the company’s interrelation. Also the home country human resource manager can ask the expatriate these questions every three or six months (Gary Mark, 2000) Appraisal rater Normally, the immediate supervisor will evaluate the employee’s performance (Marply and Cleveland, 1995). But Jackson and Schuler suggest expatriates’ performance can be evaluated by multi-raters which includes supervisors, peers, subordinates, self-appraisal and customers. People do some research about US about several international IT companies with subsidiaries in Taiwan shows all these companies use multiple raters. They combined self-rating and immediate supervisor’s rating. â€Å" I need to conduct a self-appraisal on how well I meet my goals since the previous evaluation period ( Winbond). â€Å"?My self-evaluation will be reviewed by my immediate supervisor here and sent to the divisional general manager in the home office, who write my final performance appraisal report (Samsung). But Philip’s organizational structure is the performance rater. Under our company’s organization structure, we enjoy certain autonomy here (Philip). And ATM regard as clients as rater. â€Å"Doing so is necessary, I spend over half of my working time in my clients’ factory during my expatriate assignment(AMT). (His-An Shih et al.,2003) In conclusion, every company arrange their performance rater based on practical reasons, whole structure and parent company’s culture. Performance forms The standardized or customized performance form can make comparisons between expatriates around the world more easy. Gregerson et al(1996) do some research about empirical evidence. They make a conclusion that more than three-quters of survey sample used a standardized performance form. Also the research about five famous global industries , they all use the same appraisal form. â€Å" Before my assignment here( in Taiwan), I had another expatriate experience in Singapore. They use the same performance appraisal form to evaluate my performance(AMT).† â€Å" In our company , the performance appraisal procedure for expatriates is largely the same as that used in our headquarters (Samaung). In summary, both Western and Asian companies may use standardized appraisal forms used by headquarters. But the disadvantage is these forms without adjustment to cooperate host country. (His-An Shih et al.,2003) Research Papers on Concerns of a Global Company and Human Resources - Management EssayAnalysis of Ebay Expanding into AsiaThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever ProductMoral and Ethical Issues in Hiring New EmployeesDefinition of Export QuotasTwilight of the UAWPETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfNever Been Kicked Out of a Place This NiceResearch Process Part One

Immigration and Poverty Essay Example | Topics and Well Written Essays - 1250 words

Immigration and Poverty - Essay Example Immigration assists in the development and understanding of cultural diversities and help in promoting anti-racist sentiments (Rowthorn 2004). But at one time immigration becomes a problem for the host country as many say that it has become a problem for United States as it has reached its peak. Many point out this argument and this would be further discussed in this essay along with the argument of the proponents of immigration who believe that immigration is helping the countries to prosper in every way. Immigrants mainly belong to the underdeveloped nations where the financial crisis pushes them to immigrate. Policies which include the rules of free trade actually serve as a burden rather than reliefs for the poor countries making them dip into poverty even more. These underdeveloped nations have debts to pay off and much of their income goes into actually paying the interest on these debts. Moreover, the developed nations to pledge to assist these countries by providing them aid but these developed countries never reach their set goal. All these factors contribute to the increasing poverty in the world to an extent that it has been reported that over the past three decades 60 nations in the world have sunk deeper into poverty. The people living in these countries are left with no options and the final ray of hope for them is immigration. It is the only way for them to lead a better life ahead (Education for Justice 2006). Immigration can also serve to be beneficial for the countries where these people migrate.  

The Good, the Bad and the Legal Issues of Training Security Personnel Research Paper

The Good, the Bad and the Legal Issues of Training Security Personnel - Research Paper Example The security market is among the swiftest developing sectors in North America, as private policing looks forward to more and more public part. In accordance to Figures Canada survey, there are many more Security personnel employed in Canada these days as compared to police officers (Kent & Jacobs, 2004). Personal Security workers outnumbered police officers in both 1991 and 1996. In 1996, there have been 59,090 police officers when compared with 82,010 personal security staff: 12,230 personal investigators and 69,780 security guards (Jones & Newburn, 1995). Lawbreaker exercise is not reducing in rate of recurrence. Police organizations are anticipated to carry out a lot more with fewer sources. The broadening disparity between police service and need needs to be crammed with something, and dependent on the encounters of the last couple of years in America, most likely it will likely be made up by personal policing. Though it may be unsure that a security guard will ever be called on to replicate the substantial responsibilities of law enforcement executive, one might visualize private security dealing with amplified duties under the supervision and tutelage of the law enforcement officials. As an example, Regina Police Service has identified the benefit of an immediate interaction with the personal security field, and taken on considerable actions to synchronize with that industry via its Collaborating Policing program (Johnston & Shearing, 2002). Private security: Personal security differs from public security in a number of important ways. Private security is supplied to customers for a charge, and besides in particular situations, has its jurisdiction confined to the property possessed by the consumer. Instead of support supplied in the pursuits of the public, safety is supplied to guard the interests of the client. Customarily, regulation in Canada has acknowledged these contrasts and has not expanded the

Visitation to a Womans Health Facility Assignment

Visitation to a Womans Health Facility - Assignment Example It also offers sex education to these women. Planned Parenthood has an experience of more than 100 years in promoting the health and well being of women (Parenthood, 2014). Furthermore, it is guided by the principle that everybody has a right and duty to make an independent and informed decision about family planning, sex, and their health. Boro Hall Centre is part of the Planned Parenthood clinics. The vision of the health care organization is to help people make informed decisions about their sexuality, family planning, and health care. Most of its target customers are women. Because the health care organization operates in virtually all the states of America, serving a diverse community, the following are the mission of the health care organization (Johnson and Lambert, 2010), The main leaders of the organization are women. The Chairman of the entire organization is Alexis McGill Johnson. She has extensive experience in the fields of academia, social activism, and politics. She greatly understands the opportunities and challenges that Planned Parenthood faces, as a health care institution, and fundraising organization. She has an interest in improving the lives of young women. This is by making it possible for them to have an access to quality and affordable health care. Ms Cecile Richards is the head of the organization, and she is responsible for rolling out programs aimed at catering for the health care needs of women (Johnson and Lambert, 2010). Most of the visitors at the Boro Hall are women, and teenage girls. The Boro Hall facility gives advice to women on the better family planning services available to them. The organization further carries out pregnancy tests, and it has delivery units, where pregnant women are allowed to deliver. This center also provides educational services. This is with the aim of teaching teens and young women on relationships, sex, and sexuality (Johnson and

Norwegian International Ship (NIS) Register: Pros and Cons

Norwegian International Ship (NIS) Register: Pros and Cons Introduction The concept of ship registration dates back to the time when vessels started to sail under national flags. Belonging to different countries, the nationality of a ship provides not only protection of the owners rights, support and other advantages, but also responsibilities and certain limitations. Registration means subjecting the ship to the jurisdiction of a country. However, the ways and approaches to ship registration were not rigid and inflexible. Prior to the 1980s, national registers were the only phenomenon in the ship registration practice. But the so-called open registers appeared due to several developing countries, such as Panama, Liberia and the Bahamas. They provided more flexible conditions and lower costs than national registers. Ship owners were attracted by open registers to become more competitive in comparison with their rivals. The response of the developed countries was to introduce international or second registers that gave wider opportunities than national on es, but provided better technical support and service to the member-vessels. The current literature review is aimed at providing the overall classification of ship register types and to concentrate on the four registering companies: NIS, NOR (Norwegian Ship registers), IOM Ship Register (Isle of Man) and UK Ship Register. Definition, Classification and Functions of Ship Registers Rayfuse (2004) argues that according to existing international legislation, ships are allowed to sail under the flag of one country only. Consequently, the concept of a ship register or flag state addresses a vessel to the state, which carries out the regulatory control over this ship (Harwood, 2006). However, this registration will imply further certification and inspection of the ship. Special attention is given by ship registers to the maintenance of environmental regulations and the prevention of pollution (Raikes, 2009). Hinkelman (2005) proposed an overwhelming classification of ship registers types. The researcher argues that all the register types are subdivided into national registers, flags of convenience (FOCs), second registers and bareboat charter registers. In the case of national registers, the direct link between the nationality of the vessels owner and the flag state is implied. National registers are often referred to as closed registers (Hinkelman, 2005). Flags of convenience (FOCs) do not directly link the nationality of the owner with the state flag. On the contrary, they are foreign registers, which provide more convenient conditions for the ship owners. Bareboat charter registers grant the possibility to obtain for vessels a foreign registration for a certain time period. However, they retain their primary registration (Hinkelman, 2005). The current dissertation focuses predominantly on second and national registers. Second registers are often referred to as offshore registers. Their operation is determined by the International Transport Workers Federation (ITF) (Mulcahy and Tillotson, 2004). This type of register is usually established either by the separate legislation in the country, which already has a national (primary register), or in the offshore territory with the direct legal connection to the host country. The main second registers are the Norwegian International Ship Register (NIS) (Norway), Isle of Man (UK), Madeira (Portugal), Kerguelen (France) and Danish International Ship Register (DIS) (Denmark) (Farthing and Brownrigg, 1997). From the standpoint of the world economy, the main function of international ship registers is to assist in global maritime commerce. According to Odeke (1998) this assistance may be seen in eliminating certain restrictions and limitations imposed by primary registers. Besides the implementation of the official control function, international registers protect the rights of the owners of vessels. Furthermore, second registers tend to subscribe certain original regulations for vessels owners. They stipulate definite manning, taxation rules and safety requirements (Chircop and LindÃÆ'Â ©n, 2006). For instance, the nationality requirements for manning are usually relaxed by the international registers. At the same time, the second register country has the right to call all registered vessels in the event of war or other emergencies (DeSombre, 2006). Klikauer and Morris (2002) argue that it is beneficial for countries to have their own second registers. International registers charge registration taxes and fees from the vessels owners. Even providing the above mentioned services to the ships, they remain profitable. International registers attract ship owners, as they ordinary provide more favourable conditions and terms than those of the home states (Raikes, 2009). It may be even stated that the second registers compete against each other in attracting new candidates. Norwegian International Ship (NIS) Register Background The Norwegian International Ship Register was founded in 1987. The second register provides the possibility of the registration and certification for vessels under the flag of Norway, which has been an outstanding nautical nation since the time of the Vikings. The main purpose of the NIS is formulated as the following: to offer a flexible and commercially attractive alternative to open registers while retaining the essential features of quality registers (Branch, 2007, p. 164). The organisation was established to compete against other international registers for the benefit of Norway. The Norwegian International Ship Register allows the certification of the following types of ships: hovercraft, cargo and self-propelled ships, movable platforms and installations. The citizenship of the owner is not limited or restricted by the NIS. The ships sailing under the Norwegian flag have to subject to the jurisdiction of that country. The key differences with the ordinary NOR may be seen in the following. First, according to the NIS, direct certification of foreign companies is allowed which is not possible in case of NOR. Secondly, according to the NIS, the employment of foreign crew with the standard local salary level is allowed. Limitations of the NIS The limitations subscribed by the NIS were originally formulated by the International Labour Organisation (ILO) of Norway and the International Maritime Organization (IMO). The main limitation of the NIS is that the ships under the Norwegian flag are not allowed to carry passengers or cargo from one Norwegian port to another Norwegian port. Furthermore, regular transportation of passengers between foreign and Norwegian ports is not permitted either. It is specified that Norwegian gas and oil installations are considered to be Norwegian ports from the standpoint of this limitation. Despite the fact that the NIS legislation allows foreign ownership of the vessel, owners are obliged to have a Norwegian representative. This requirement may be also interpreted as a limitation for foreign owners. Another limitation may be seen in the fact that a foreign crew of the vessel is not allowed to carry out all the technical and commercial maintenance operations by themselves. Furthermore, their home country cannot be involved in these operations either. The NIS legislation implies the participation of the third party, a Norwegian company, which will accomplish the minimum set of technical and commercial operations for a foreign vessel. Hence, a certain degree of dependence in technical and financial operations for foreign vessels may be classified as a limitation because crew cannot make a choice of their own. At the same time, the NIS legislation does not limit the age of the vessel to be registered. The main requirement is satisfactory technical functioning of the ship. The Number of Registered Ships It is reasonable to trace back the dynamics of the registered quantities of vessels in the NIS. At the beginning of 1999, the number of registered vessels was equal to 705. In forthcoming years it was fluctuating and finally dropped. In 2000, 2001 and 2002 the number of the registered vessels constituted 712, 717 and 693 respectively. However, in 2008, this figure constituted only 577 vessels. The NIS registered 358 vessels owned by the Norwegians and 192 owned by foreigners. This illustrates that the general tend in the number of NIS registration was decreasing. To estimate the NIS registration in tonnage, the following indicators can be mentioned. During the period from 1999 to 2005, the tonnage of the NIS registered vessels changed from 19,000 gross tons to around 14,000 gross tons. Again, the overall trend for the NIS registers in tonnage was decreasing. Advantages The following advantages can be attributed to registration in the NIS. Norwegians are universally recognised as a competent and experienced maritime nation. The Norwegian taxation system is relatively mild in comparison with the overall European taxation regulations. The Norwegian judicial system characterises itself as one of the most predictable and sophisticated towards the maritime business. The NIS system has a very good reputation, which eliminates further inspection of the cargo in foreign ports. The registered vessels will reap all the benefits of high-quality tonnage. The implementation by the NIS of other international standards, such as ILO, IMO, ISM, SOLAS, WTO, OECD and MARPOL, increases the universality and uniformity of their legislation, which is advantageous for trade. The NIS provides more than 500 service stations on a global scale, which are easy to apply to for technical and financial management and support. The income of the crews including foreign citizens is not taxed by the Norwegian authorities. Disadvantages It may be argued that the following disadvantages can be found in the NIS. Foreign owners and cargo or passenger transportation companies are not permitted to enter the internal Norwegian market. The NIS legislation does not allow transportation between Norwegian ports for foreign vessels. However, this disadvantage is recognised by foreign owners only. The Norwegian authorities secure themselves against additional competition in the sea transportation market, which is recognised as an advantage for them. Foreign ships have no possibility to turn to their domestic technical and financial support services. Ship owners have to coordinate their payments to the employees within Norwegian legislation. Mandatory participation of the Norwegian representative in the communication with the Norwegian government. Norwegian Ordinary Register (NOR) Background The Norwegian Ordinary Register (NOR) has certain similarities with the NIS, but the main difference may be found in the class of the register. According to the above given classification, the NOR belongs to the national type of registers. It means, that it emphasises the direct link between the nationality of the owner and the host country. The NOR can be considered a closed register. The NOR legislation implies two options upon registration of vessels: mandatory and voluntary registrations. The mandatory registration is necessary for all the Norwegian vessels, which have a length of 15 meters or more. However, if they are already registered in other countries (have international or second registration), the NOR registration is not required. The voluntary option of registration can be applied to the Norwegian vessels, which have a length from 7 to 15 meters. In addition, other vessels, which are not used for commercial purposes may be registered voluntarily according to the NOR. Floating docks and cranes, hovercrafts and installations and moving platforms can be registered on the voluntary basis. In all the other cases, which are prescribed by the Act concerning the Registration and Marking of Fishing Vessels, the registration of vessels is mandatory. Limitations of the NOR According to the Organisation for Economic Co-operation and Development (2005), the main limitations of the NOR may be found in its nature of being a national or closed register. In particular, to be registered by the NOR, the shipping company is to be owned by an EEA citizen. Nevertheless, non-EEA ownership is possible too, but the share owned by the EEA citizens must be no less than 60%. If compared with the NIS, such limitation does not exist there. On registration in the NOR, the company that owns a vessels becomes a company with limited liability. The headquarters of a cargo or passenger transporter must be on the territory of the EEA. Similar requirements are attributed to the crew of the vessel registered in accordance with the NOR standards. The prevailing majority of the crew members including the captain itself are to be EEA citizens, who had resided in the EEA area the two preceding years. Another limitation deals with the technical and financial management of the registered vessel. The NOR legislation allows technical support for a vessel from a Norwegian technical servicer only. The maintenance may be given abroad, but this company has to ultimately belong to Norway. The Number of Registered Ships In 2007, the total number of vessels registered in NOR was equal to 749. In 2008, this figure increased by 2.8% and was equal to 770. The NOR registration in tonnage was equal to 2,411 gross tons in 2007. In 2008, this figure decreased and constituted only 2,305 gross tons. It is quite difficult to comment about the tend in the NOR registrations because the two recent years demonstrated a small rise in numbers, but a fall in tonnage. Advantages The following advantages are usually attributed to the NOR. The vessels operating in the inner market reap the benefits of high-quality support and the protection of foreign competitors. Sophisticated and highly experienced maritime tradition contributes greatly to the development of sea transportation businesses for different types of vessels. It is beneficial for ship owners that the country has two types of ship registers: national and international. Disadvantages The following disadvantages may be seen in the NOR registration for vessels. The registration fees are not stable and fluctuate from year to year depending on the prescriptions of the Maritime Act. Opportunities of technical support are limited only to the domestic providers of this service. It may be concluded that as Norwegian International Ship (NIS) Register and Norwegian Ordinary Registers (NOR) belong to one country, they have much in common. However, the main difference between these registers is that they belong to different register groups: national (NOR) and international or second (NIS) registers. The NOR completely binds the registered ships to the host country, Norway. It may be noticed in terms of ownership, cooperation with maintenance and support services and the location of the headquarters. The NIS naturally allows foreign ownership, but the limitation of mandatory service remains. Moreover, companies are obliged to have a Norwegian representative. UK Register Background The UK register is part of the Maritime and Coastal Agency (MCA), which controls and monitors all of the marine activity in the UK. Since the UK is a kingdom, all of the activity is ultimately answerable to Her Majesty the Queen of Great Britain. The UK register is a closed register. The UK register handles: Merchant ships Fishing vessels Large yachts Pleasure Crafts/ Small ships With 116 (UK Ship Register, 2010) ports around the UK, all of the above vessels can register and receive a UK flag. Although the register provides a list of restrictions on who can be registered, it covers quite a wide range of geographical locations (e.g. British Dependant territories citizens, EEA countries, those that have a registered business in one of the EEA countries). Benefits of having a UK Flag The UK flag is considered to be one of the best performing flags in the world, ranking 3rd (lowest by risk) in the Paris MoU list The UK Flag is one of the top performing Flags on the Paris MoU White List' (UK register, 2010). The register is proud to offer their customers assistance both before and after registration. Financially, it rewards its members with relatively low annual renewal fees and contributes around ÂÂ £1.4 million to a Crew Relief Cost Scheme. Furthermore, UK registered ships are not targeted by Port State Control regimes in the worlds major trading areas ISPS plan approvals and verification audits at no cost to owners and operators An international reputation for expert advice and guidance with a proactive leading role at the IMO, EU and Quality Shipping Committees Worldwide security threat level information provided to UK registered ships with support for British Nationals on board from British Consuls and Royal Navy protection dependent on the availability of assets and exact situation Quality Assurance offering certification to ISO 9001 and ISO 14001 standards with audits being taken in harmonisation with ISM Alternate Compliance Scheme: A voluntary scheme that streamlines the survey and certification process by minimising duplication of effort with Classification Societies. Eligibility is conditional upon certain criteria being met (UK Register, 2010). Disadvantages of the UK Flag The National Audit Office (2009) has reported that the efficiency with which the MAC operates has deteriorated over the years. Until 2000 the agency have managed to carry out all of the required surveys in order to check the quality of the ships that operate under a UK flag. However, by 2007, the targets were not met. Furthermore, it was predicted, that the targets would not be met again in 2008-2009. Failure to meet its targets will increase the risk that UK vessels which do not comply with regulations operate without detection in UK ports and waters (National Audit Office, 2009, p.5). In order to be efficient, the MAC needs more resources However, at the moment, even the cost of surveys are not met by the revenues that are brought in by the owners of the vessels. Another worrying fact, is that the quality of the UK flag, which has been enjoying a very good reputation over the years, is starting to disappear. The audit has found that an increasing number of UK flag holders are being detained overseas due to the inability to pass quality checks. Although relatively this detention number is lower compared to other flags, it has been argued that the difference is getting smaller every year. Partly, because the quality of the other flags is increasing and partly because the quality of the UK flag vessels is deteriorating. Registered Ships In order to increase the growth in registered ships, the Government has introduced a tonnage tax in 2000. In turn, instead of charging vessels on the profits that they make off their activities, they are now charged on the tonnage of their vessels. This regulatory measure has allowed the UK register to see a good increase in the number of vessels. By the end of 2007 the UK registered merchant fleet had grown from 1,050 to 1,518. Of these, 646 vessels were trading vessels compared with 417 vessels in 2000 (National Audit Office, 2009, p.5). The tonnage that was brought in also increased. In 2007, the average tonnage per vessel increased from 11,000 to 19,000. This increase had an interesting effect on the number of overseas surveys that the MCA had to perform in 2007. Nearly a quarter of them had to be done overseas. This is a large increase, considering that in 2000-2001, 5% were performed overseas, while the rest were done domestically (National Audit Office, 2009, p.5). Large increases were also seen in the number of Certificates of Equivalent Competency that were issued, from 3,244 in 2003 to 4,722 in 2007. However, although absolute numbers have increased, the overall rate of growth has declined. In 2007, the fleet grew by 10%, compared to 13.33% average growth from 2001 to 2003. The MAC argues that too many external factors are at play, which do not allow them to enhance the growth with more control. For example, the MAC found that some shipping companies were happy to wait and see whether the EU would bring in a tonnage tax as well, before making the final decision on their flagging. In turn, this shows that although the UK ship register provides a large number of benefits, they are not relatively strong enough to become a deciding factor for the shipping companies. Isle of Man Registry Background Isle of Man Registry (IOM) works closely with the Isle of Man government to provide relevant solutions to its members. Tynwald (the local parliament) is ultimately answerable to the Crown, however, as has long been agreed, the UK government does not legislate the IOM, and therefore, shipping legislation is approved by Tynwald alone. The Isle of Man operates a Category One, Red Ensign Group British Register that provides for the registration of ships of any size or type. The Isle of Man Register is a component part of the British Register (The Red Ensign Group, 2010). IOM registry is relatively new, established only in 1984. Over the years, the IOM has seeked local private solutions for its clients, and today works closely with local marine lawyers, accountants, PI clubs and even banks, bringing a diverse, one-stop-shop solution to anyone who registers. Due to its offshore jurisdiction capabilities and proximity to Europe, IOM can provide a highly competitive solution. The IOM strongly competes on its tax exemption regime, its financial centre capabilities and developed technical solutions whilst on the island. The IOM registers a large number of different vessels, including VLCC, superyachts, fishing boats and pleasure crafts. Advantages of the IOM The Isle of Man Ship Registry has recently been voted best in the world, claiming the top spot in the international shipping industry round table annual flag state performance table (PDMS, 2008). Like the rest of the registrars, IOM conveys that it will provide the ship owners with the cost-efficient and customer-friendly solution. Quality is key to the Isle of Man, where our reputation as a high quality jurisdiction makes us the flag of choice for todays modern maritime business (IOM, 2010). Furthermore, the website states that this registers customer service has a can-do approach. A professional Ship Registry providing a high quality of service available 24/7 with fast response to queries Reasonable costs and no annual tonnage dues A favourable taxation regime designed to encourage business The right to fly the Red Ensign and access the support of British consular services world-wide and British Royal Navy protection Flexibility in the requirements for registered owners The availability of Demise registry both IN and OUT Support for ships treated unfairly by Port State Control Full political support for shipping ISO 9001/2008 Accreditation Not a Flag of Convenience Regular advice bulletins on key issues to help owners respond to them (IOM, 2010). Unlike the rest of the registers, it can be argued that IOM offers a number of unique solutions and help. For example, the Ship Managers and Owner Association (IOMSA) brings together the ship owners with the relevant legal and financial representatives, where they are able to discuss outstanding issues and come up with solutions. A similar association is offered to the superyachts sector (Manx Yacht Forum). In turn, it can be argued, that the register can see the issues quickly and address them, which takes the customer service to a different level. Furthermore, since a large proportion of its business is coming from the private yacht owners, the IOM offers one annual yacht fee, which includes all of the charges and exemptions in it already. This makes it very easy for the owners to delegate all of their paper work to the registers, without getting involved in the complex structure of the system. The Annual Report (2008) puts strong emphases on the quality of the vessels that register with the IOM registry. Consistent quality checks before the registration and during the time that the vessel is under the IOM flag, reflects in the strong decline in the number of accidents that the IOM are subject to. Over 5 years, the number of accidents declined from 53 in 2004 to 35 in 2008 (Annual Report, 2008, p. 20). The Number of Registered Ships The IOM has grown over the years, yet, this growth has never been aggressive. In 2008, its main growth was in the registration of yachts, where the target was to register 1 per month. In 2008, 995 vessels were sailing under the IOM flag. Figure 1. IOM registered vessels by type Source: IOM, Annual Report, 2008, p. 10 It is extremely important for the IOM register to be within the first third on the Paris MOU register. So far, out of 83 members of the Paris MOU, they have managed to stay within the first 11. Figure 2: Paris MOU register and IOM position Source: Annual Report, 2008, p. 21 Conclusion The literature review has shown that there are the second registers have been developed by the countries in order to compete with those that were offered by the developing countries. The closed registers examined still prevail in size (by the number of registered vessels), however, the difference is not very large. Each of the registers offers their members a large number of benefits. However, as the case with NIS has shown, reluctance to be flexible is likely to results in less demand for their services. It was interesting to see the results produced by IOM. The registry has managed to grow steadily, despite having a large amount of competition. The low costs that the IOM offers has not impacted on the quality of the service provided. It has been found that the UK Register is much bigger in size than NOR and enjoys a steady growth. Despite the deteriorating ability to meet its survey targets, it still has the 3rd place in the MOU whitelist (see Appendix). It can be argued that if the vessels are less likely to be detained overseas due to deficiencies, this plays an important part on their ability to make a profit. Therefore, low risk registers, such as the UK Register is likely to be more attractive. Both NIS and NOR has seen a decline in their registered members. It can be argued that unlike the UK register and the IOM, they did not make enough competitive changes to stay attractive. References AppleBy (2009) Brief: Ship registration in the Isle of Man [online]: http://dc.co.im/uploaded/Publication/1362_File_5.pdf [Accessed on 2 March 2010] Branch, A. (2007) Elements of shipping, 7th ed., Taylor Francis, p. 164 Burroughs R (1984) Offshore supply vessels: An emerging maritime industry Maritime Policy Management, Vol. 11, No. 4, pp. 269 276 The Chartered Institute of Logistics and Transport (2008) UK Ship Register continues to grow [online]: http://www.ciltuk.org.uk/pages/industry-news/article?EBA1745A-D18A-4443-A2FE-946C24DFD242 [Accessed on 2 March 2010] Chircop, A. and LindÃÆ'Â ©n, O. (2006) Places of refuge for ships: emerging environmental concerns of a maritime custom, Martinus Nijhoff Publishers, p. 265 Department of Trade and Industry (2010) Registration of Manx Ships [online]: http://www.gov.im/lib/docs/dti/shipregistry/Registration/rans/ran01registrationofmanxships.pdf [Accessed on 2 March 2010] DeSombre, E. (2006) Flagging standards: globalization and environmental, safety, and labor regulations at sea, MIT Press, p. 83 Farthing, B. and Brownrigg, M. (1997) Farthing on international shipping, 3rd ed., the University of Virginia, p. 187 Harwood, S. (2006) Shipping finance, 3rd ed., Euromoney Books, pp. 200-204 Hinkelman, E. (2005) Dictionary of international trade: handbook of the global trade community includes 21 key appendices, 6th ed., World Trade Press, p. 374 IOM (2008) Annual Report, [online]: http://www.gov.im/lib/docs/dti/shipregistry/formsdocs/reports/iomsr/reportfinalwebsiteonly.pdf [Accessed on 2 March 2010] Isle of Man (2010) Ship registry [online]: http://www.gov.im/dti/shipregistry/ [Accessed on 2 March 2010] Isle of Man Government (2010) Registry: Qualified Owners [online]: http://www.gov.im/dti/shipregistry/registration/qualifiedowners.xml [Accessed on 2 March 2010] Klikauer, T. and Morris, R. (2002) Into murky waters: Globalisation and deregulation in Germanys shipping employee relations, Employee Relations, Vol. 24, Issue: 1, pp. 12-28 Mulcahy, L. and Tillotson, J. (2004) Contract law in perspective, 4th ed., Routledge Cavendish, p. 147 National Audit Office (2009) The Maritime and Coastguard Agencys Response to Growth in the UK Merchant Fleet Great Britain, [online]: http://books.google.co.uk/books?id=n5QIqJW-eVsCHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sdq=HYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sUK+Ship+RegisterHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_sHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_slr=HYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navli nks_sHYPERLINK http://books.google.co.uk/books?id=n5QIqJW-eVsCdq=UK+Ship+Registerlr=source=gbs_navlinks_ssource=gbs_navlinks_s [Accessed on 2 March 2010] NOR (2010) NOR [online]: http://www.nis-nor.no/NOR.aspx [Accessed on 2 March 2010] NIS (2010) NIS [online]: http://www.nis-nor.no/NHYPERLINK http://www.nis-nor.no/NOR.aspxISHYPERLINK http://www.nis-nor.no/NOR.aspx.aspx [Accessed on 2 March 2010] PDMS (2008) Client: Isle of Man Register [online] http://www.pdms.com/clients/casestudies/marineadmin.xml [Accessed on 2 March 2010] Odeke, A. (1998) Bareboat charter (ship) registration, Martinus Nijhoff Publishers, pp. 8-9 Organisation for Economic Co-operation and Development (2005) National treatment for foreign-controlled enterprises, OECD Publishing, p. 73 Paris MOU (2010) Black Grey White list [online]: http://www.parismou.org/upload/anrep/BGWlist2006-2008.pdf [Accessed on 2 March 2010] Paris MOU (2010) Basic Figures [online]: http://www.parismou.org/ParisMOU/Statistical+information/Basic+figures/xp/menu.4270/default.aspx [Accessed on 2 March 2010] Raikes, F. (2009) The Maritime Codes of Italy, BiblioBazaar, LLC, p. 115 Rayfuse, R. (2004) Non-flag state enforcement in high seas fisheries, Martinus Nijhoff Publishers, p. 22 Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students, 5th ed., Pearson Education, pp. 56-66 Ship Management (2010) Isle of Man to introduce annual fee in April [online] http://www.shipmanagementinternational.com/?p=1557 [Accessed on 2 March 2010] Sletmo G. and S. HosteÂÂ  (1993) Shipping and the competitive advantage of nations: the role of international

Personal Space in a Digital Age by Robert Sommer Essay -- gender, space

Robert Sommer, author of the text. Personal Space in a Digital Age suggests a relationship between age and gender in determining of personal space. He explains, â€Å"It has been interesting to observe personal space enter the popular culture. Airlines advertise more of it in their seating, homeless shelter residents complain that they have too little of it, and corporate training manuals warn employees to respect each other’s personal space. What is clear is that the concepts of personal space and interaction distance have lasted four decades and show no sign of disappearing even in a digital age when communication is increasingly aspatial.† Although most people feel bothered about questions of personal space, gender and age determines when a person begins to feel uncomfortable because psychology explains that people care who is in their space, because that researchers have proved that gender and age matters, because age research proves that when their personal space by both older or younger people they feel uncomfortable, and because the research on gender proves that when people are invaded by the opposite sex they also feel uncomfortable. Personal space has many factors that affect how different people react such as their culture, gender, race, age, etc. (The Development of Personal Space in Primary School Children - Springer 195). Personal space is when someone feels uncomfortable in his or her own space or bubble (Personal Space 1). People call their space a bubble so when someone gets to close it might pop (Wells 1). One-person controls how big or small the bubble is (Wells 1). There are four areas that break down space (Igarashi, Stade, and Vriens 4). Internal, mental, physical, and spiritual are the four boundaries that de... ...ells, Meredith M. "Measuring Personal Space." Psychology Teacher Network. N.p., 2002. Web. 15 Nov. 2013. 0CCkQFjAA&url=http%3A%2F%2Fwww.apa.org%2Fed%2Fprecollege%2Fptn%2F20 02%2F01%2Fissue.pdf&ei=ClSGUvXYMJCqkAfolIBY&usg=AFQjCNHZbzD_daKQY iRO5yr6xflgycn6Qg&bvm=bv.56643336,d.eW0>. Widang, Ingrid. "Patients’ Conceptions of Integrity." N.p., 2007. Web. 13 Nov. 2013. =0CDQQFjACOAo&url=http%3A%2F%2Fwww.diva- portal.org%2Fsmash%2Fget%2Fdiva2%3A4541%2FFULLTEXT01.pdf&ei=00GAUu2t OaPsyQGGuoFY&usg=AFQjCNE1Ifvl9dYscCwBYtqrRNaLA4u12Q>. Wolchover, Natalie. "Why Do We Have Personal Space?" Web log post. Live Science. Natalie Wolchover, 6 June 2012. Web. 3 Nov. 2013. personal-space.html>.

Report for the Promotional Plan of Hot and Chocolate Tea/Coffee

REPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS MODULE CODE : TH600B1E SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO SUBMITTED BY : RATHEESH VISWANATHAN – 21208850 RESHMI PRABHAKARAN USHA DEVI – 21205617 SUKHWANT KAUR MANN – 21207381 INDEX 1. INTRODUCTION 3 2 BUSINESS PORTFOLIO 3 3. SMART OBJECTIVE 3 4. PROMOTION TITLE 7 5. WHAT WE NEED TO BE DONE? 7 6. BUDJET CONSIDERATION 7 7. WORKING OF SEVEN P’S 8 8. CLOSE SCRUTINY AND COST 8 . RETURN OF INVESTMENT 9 10. CONCLUSION 9 11. BIBLIOGRAPHY 10 1. INTRODUCTION This report is submitted on behalf of the marketing plan for a franchise branch of Costa Coffee located Ealing Broadway in West London of United Kingdom Costa coffee has a fabulous history to be poured in each cup of tea which is served to the customers. HISTORY Costa coffee was founded and established by Sergio and Bruno in the year 1971. The first cup of cof fee was served in Newport Street, London. Gradually Costa gained its reputation by providing coffee to local caterers and delicatessens.After seven years, Costa brothers opened their first shop and by the end of 1995, Costa coffee was spread into 41 Costa stores. It was in 1995 Costa Coffee was purchased by Whitbread PLC and from there it has grown into more and more locations to over 2000 stores world – wide. Over the last 40 years a lot of things had changed but the endless passion for creating great tasting of coffee still lies in the heart of Costa. VISION Costa Coffee is committed to provide the best hospitality experience to its customers with a range of hospitality products which includes hotels, restaurants and leisure clubs.MISSION â€Å" To serve the best coffee in the true Italian style. † 2 BUSINESS PORTFOLIO Over 40 years of excellence Costa had builded up and inevitable reputation of coffee excellence. This goodwill is created by a whole control of the en tire processes that is from harvesting and selection of coffee beans, the roasting of Italian masteries, the choice of machines and compliance for the various procedures of manufacturing beverages and overall ensuring that the same quality of excellent coffee is served to the customers of Costa coffee all around the world.Three different sizes are there for Costa which will serve the customer in 3 different sizes, Primo, Medio and Massimo and the customer can choose from any of Unique blend of Mocha Italia, or decaf, whole or skim milk and add an extra dose of espresso, flavored syrup, cream, candy or chocolate. 15 factors are combined and help to form the perfect Costa Coffee. On over all of these, in each store all over the world regular controls are imposed to ensure consistent and qualitated Costa products and a Barista Mastero (coffee expert) is there in each Costa Coffee to ensure the excellence of drinks served. MARKET IN UKThe deep rooted heritage and unique quality of coffe e had made Costa the market leader here in UK. Over 1,300 stores are operated by Costa or via its individual and corporate franchises. Costa coffee can be found everywhere the customers need for a great coffee. Such as high streets, airport & rail stations, shopping centers & retail parks, motorway & forecourts, hotels, cinemas, hospitals & universities, visitor attractions and leisure venues. In addition to the Costa stores, Costa coffee is also available at over 4,000 premium locations; travel, contract catering, pubs bars & restaurants and hotel & leisure venues.CURRENT MARKET SITUATION The current macroeconomic market condition was a complex one and regular effort must be required for the right tracking of the same. PESTEL Analysis Political Costa coffee beans are growing especially in developing countries. So if taxes imposed on the farmers in those countries increased it will make Costa should pay a higher rate for the coffee they purchase and any of those fluctuations in taxa tion levels will ultimately be passed over to the customers. Economical The economic recession that was happened in 2008 are still creating challenges in the business of Costa Coffee firmly as a whole.Consumers became more conscious with their discretionary spending due to the high unemployment and debt in person and the situation is still prevailing as the same Social/cultural People are spending considerable amount of money. As per the recent survey of Costa’s market experts we found that the annual expenditure of people in London for tea was money on coffee was ? 623million and tea was ? 738 million. Customers are going to coffee shops not only for drinking coffee but also to relax and for even unofficial meeting also. TechnologicalThe latest technological advancement is Senseo which is a better and cheaper coffee machine which can be very much helpful for home usage which can be adversely affecting Costa coffee. Environmental As a part of environmental awareness coffee co mpanies will have to be aware about the way their coffee beans are produced and the way to manufacture and sell their products. Design their supply chain Legal U K, a decade ago pulled out of the ICA (international Coffee Agreement) that set export quotas for producing nations and kept the price of coffee fairly stable.Coffee quotas and price controls ended. Since the deregulation farmers have suffered and their earnings have dropped. Many have struggled to make a living so have given up. International trade regulations/tariffs – Trade issues will affect Costa predominantly when exporting and importing goods. Target Customers Detailed research and strategic studies have been conducted to identify the class and categories of customers. While evaluating their consumer market the conclusion was that the ideal consumer’s economic profile will be; 1.Upper Middle Class: Our recent surveys show that 68% of the total coffee consumers of London were upper middle class people or high economy class people. Hot coffee and hot chocolate coffee was mainly consumed by these class of people. 2. Privileged Class: These classes of people also enjoy the tea more than coffee. Thus we can capture a strong hold on the market of tea and gear up the promotion of hot and chocolate flavor of tea. While the age demographics will be: 1. Students and Youngsters: Students and youngsters consider coffee shops as a gathering spot rather than consuming the products.Here we can utilize the grouping of these people as a sales boost up 2. Professionals: These categories of people were both interested in coffee and tea products as well as they utilize their tea or coffee consumption for unofficial meetings. 3. Families: Families are usually weekend customers and leisure time customers. 4. Mature Consumers: Matured customer groups are ideal for consumption of Costa products because according to our market study most of the people of these groups are theoretically addicted to tea or c offee.We can blow up their mind towards consuming our targeted product Gender and Ethnic/Religious Background was researched to have minimal or no effect on the choices concerning coffee made by consumers and their patronage of coffeehouses. Competitor Analysis The renowned coffee brands which are prevailed in UK were Starbucks, Caffe Nero, Coffee republic, Green Mountain Coffee Roasters, Coffee Bean Peet's, Caribou Coffee, Cafe Coffee Day, Barista and Mochas. Amoung these we are experiencing a competition with one brand that is Starbucks. Costa Coffee and StarbucksStarbucks is the prime and most intimate competitor of Costa Coffee. Although we are in the prime market position in UK, Starbuscks occupies the position of leader in the coffee shop market with an international market of over 50 countries. Costa occupies the second position on the base of international presence in 27 countries. Both companies had extremely excellent financial performance from 2005 to 2010. However in 200 9 Starbucks had made improvements in their cost structure and therefore the liquidity is better than Costa Coffee since it managed its short-term debt payments.An important factor for both companies is globalization because most leading firms in the food service market expand their operations to other countries. Anyway the future success of both the companies will be based on their operations within UK. Situation analysis – SWOT Strengths As we look into the strengths of Costa coffee, it is showing continuous growth which pasted up their market leader position. Costa had an excellent brand name and brand visibility. Another strength is the wide range of products and value for the money.Costa has a club card which will focus on customers loyalthy. Another peculiarity is that Costa has its own roastery that ensures quality of coffee. Also they are providing the extra bit of unique taste by training baristas within their own training academy. Weaknesses The major weakness of Cos ta is that even though it is operating globally, they are relatively in only few countries worldwide. Another problem is the difficulty to control and maintain brand standard with their franchise store. Limited range of cool drinks available in Costa is another point of weakness.Opportunities We are finding our own opportunities in global market by developing products or drinks such as organic products/cool drinks etc. Another merit include s the introduction of online /telephone ordering system . Entry to far East is another opportunity because of the chilled weather hot chocolate tea will help us to boost up regular sales proportion Threats We are facing major threats from existing coffee chains and fast food outlets. The intense price competition is another threat. As we develop new recipe that means imitating the recipe more quickly . SMART OBJECTIVE Our SMART objective is to increase the monthly sales of hot and chocolate tea/coffee in Costa Coffee by 30 % within 7 months of ca lculated marketing campaign. 4. PROMOTION TITLE A promotion title should always be a suitable caption that can steal the hearts of public which conveys the idea of product/commodity along with our tradition that induces them to consume our product. After a lot of ‘inventions and innovation’ Costa introduce its promotion title as â€Å"Feel the best tea and coffee in  the true Italian style. † 5.WHAT WE NEED TO BE DONE? For the achievement of our preplanned objective we have decided to open 3 promotional stalls for exclusive sales of hot and chocolate tea/coffee within the circle of Ealing Broadway. Within the same we will introduce a special high street offer to our targeted product. Here we calculate that we can drive revenue through increased consumer awareness about that particular product. Supporting promotion to drive people to the outlets should be done with by leaflet distribution within the area circle and advertisement in selected local newspaper. . BU DJET CONSIDERATION The table shown below details all about the total cost of the marketing statregy of Costa Coffee of Ealing Broadway within 7 months of calculated period |Marketing Strategy |Costs for Seven Months | |Equipments from ? 800 – ? 1100 + Signage from ? 45 – ? 300. |Maximum ? 1,400 | |Local Newspaper Advertisement |Maximum ? ,000 | |Leaflet distribution |Maximum ? 1,500 | |Miscellaneous expenses |Maximum ? 500 | |Total  Advertising Costs |Maximum ? 6,400 | 7. WORKING OF 7 Ps Product †¢ Our brand name is our signature.The name of Costa signifies luxury, excellence and perfection all over the world. †¢ The image of Costa is luxury †¢ The theme of Costa, from the brand logo, the color scheme of the premises, to the entire feel of our business is warm tones & relaxing colors. †¢ Costa’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. Price †¢ The prices of al l the products are comparatively higher at . But this is offset by the outstanding quality and discerning tastes at .One of the reasons for choosing the privileged and higher middle classes in the target market is the prices. Place †¢ After thorough research, and competitive analysis the perfect locations in terms of exposure, accessibility and competitive edge have been acquired. †¢ The inventory and easy transport facilities have also been a part of the deciding factors while choosing the appropriate locale. Promotion †¢ Brand name is enough to muster the required target market. †¢ Most of the awareness will be through the word of mouth of people amongst the masses. Hence the reputation is more that counts. 8. CLOSE SCRUITNY AND COST COTROL Two methods of evaluation and scrutiny will be done with related to this promotional plan. A weekly review will be conducted by the Area Manager and evaluate the weekly expenditure and progress of the promotion and the same will be reported to our corporate office. Moreover that a monthly review will also conducted by 2 of our corporate marketing and finance professionals for strict scrutiny of cost control and marketing implementation. 9. RETURN OF INVESTMENTWe are expecting minimum sale of 70 cups of hot and chocolate tea/coffee per day. 70 cups per day @ average RP of ? 3. 50 Gross profit = ? 51450 – Expense of promotional plan = ? 6400 Net profit = 45050 We can expect the Return Of Investment and calculated sales growth within 7 months of period. 10. CONCLUSION Costa Coffee has been able to remain one of UK's leading coffee brewing companies for more than a century now primarily because of the execution of the company’s branding and positioning strategies to perfection.Add to the mix the company’s dedication to high quality of service and the formula for success is at hand. Moreover, the utilization of the appropriate knowledge management tools is necessary for their products t o reach out to people even in different cultures. However, certain points have to be taken into consideration by Costa Coffee regarding knowledge management tools. Since their income is relatively higher than most coffee brewing companies, the time for implementation of their chosen knowledge management tools would take longer than usual, aside from being expensive.But since the goal of Costa Coffee is towards a long-term dominance and stability in the brewing industry, then the pursuit of this promotional campaign will be beneficial for the company in the long run. BIBLIOGRAPHY About the Foundation (2012)[ online]  Ã‚  Ã‚  http://www. costa. co. uk/costa-foundation/about-the-foundation/, (assessed on 12 jan 2013) Costa Coffee Marketing Plan for China (2012)[ online]  Ã‚  Ã‚  http://www. ukessays. com/essays/marketing/costa-coffee-marketing-plan-for-china-marketing-essay. hp  , (assessed on17 jan 2013)      Countless Studies Reveal Healthy Attributes (2012)[ online]  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  www. coffeescience. org  -, (assessed on 7 jan 2013) Dunn Bros (2012)[ online]  Ã‚  www. dunnbros. com  , (assessed on 5 jan 2013)   Ã‚   Dunn Bros Franchise Press Releases–(2012)[ online]  Ã‚  Ã‚  www. restaurantresearch. info   , (assessed on 5jan 2013)   Ã‚   ESRI – Business Information Solution – Products Report Zip Code –(2012)[ online]  www. esribis. com   , (assessed on 9 jan 2013)   Star Tribune article by Jim Buchta, pub 9-19-02 â€Å"Dunn Bros. Coffee Breaks the Mold – With Every Store† US Census Data