toyota motor corp :: essays research papers

Toyota Motor Corporation is a confidential information automobile company through aside the entire world. Toyota has a strong fealty to diversity. It is an integral aspect of Toyotas success. The Toyota Motor Corporation understands that to continue to be successful in this day and age they must take provided steps to diversify their company. Toyota Motor Corporation is one of the worlds leading automakers, offering a full range of models, from mini vehicles to bouffant trucks, and even untried concept cars. Key competitors of Toyota include Nissan, Diamler Chrysler, Chevrolet, General Motors, and GMC.Although Toyota experiences widely distri entirelyed successes, they are constantly looking for new ways to branch out and reach minorities and ethnic groups. During the week of April 6,2005 Toyota launched a Spanish- manner of speaking digital game on the Spanish edition of their website. This is the first interactive game available on the Spanish-language website. This new inte ractive activity is a good way for Toyota to rear their image as well as reach a materialisation Latino market. It also allows Toyota to keep a constant communication growth with consumers. This new game reaches those who are not effectively reached by animate television and print ads. In addition this new game forget not only offer a form of entertainment but it will get more people to visit the Toyota site Toyota is promoting this new game by employ banner ads on high-traffic Spanish language outlets and web sites. The game is titled El Invicto and is an interactive soccer game, where players throw their Corollas with one of three different goalkeepers. All of the goalkeepers are of a Hispanic background.Toyota is one of the more innovative companies targeting a Hispanic market using online entertainment. This new game is an excellent source of support for the Corolla Hispanic TV and print executions using the same theme El amor por el Corolla puede lograr cosas increible s (love for Corolla goat make incredible things happen.) According to data from auto researcher R.L. Polk and Co., the Corolla is the scoop selling US passenger car among Hispanics. A lot of young Hispanics surf the net.