Fighting the Big-Box stores :: essays research papers

IntroductionThe Just family has operated our hardware store in this community for triplet generations. Our store has supported al nonpareil of our family members in truth well in all of our years in business. We have recently been informed that Home computer storage is planning on opening a new store in our community. The following is our plan of action to stay in business and touch to serve our community.ProblemCurrently Home Depot is planning on opening a new store in our community. We foresee this make up a huge financial threat to our business. Being a baseborn locally owned hardware store, we are not able to keep back huge volume discounts like the big box stores. Currently our hours of exercise are significantly shorter than Home Depot. Home Depot is a nationwide renowned name brand store, which in itself exit be a significant hurdle to overcome. Home Depot has a huge announce budget, which includes NASCAR sponsorships and national television advertisements. The par amount concern for us is the competition they will impose relative to our customer base.Current SituationSeymour currently has one other hardware store located in the heart of the city in addition to ours. Both of our businesses have the same hours of operation, which are Monday by Friday 8am to 5pm and 8am until noon on Saturday. Our store has seven employees currently. Four are very knowledgeable individuals with a total of 120 years of experience among them. Two other members work part-time throughout the week stocking shelves and cleaning, epoch the last employee does the paperwork and ordering for the store. A huge percentage of our customers look to us for advice on how to repair their problems. They value our expertise in plumbing, electrical, paint, and personalized customer service. We believe we have an advantage in this area. Currently, we dont swirl any other services except waiting on the customers, answering questions, and on a trammel basis, filling small order s from a limited supply base.Possible Causes of the ProblemWe believe that Home Depots purchasing power could be the biggest issue facing us. They are a multi-billion dollar industry dispersing products nationwide. The result is providing lower cost product to the customer, dapple at the same time offering convenient one-stop shopping. Alternative Approaches later doing nigh sole-searching and conducting some poles within the community, we have come up with some ideas that might help us overcome the competition with Home Depot.